iridiumInteractive: FMCG & Retail

Empower Your Business to capture new Horizons

For FMCG and retail companies, the potential of the Web can be leveraged more than in any other sector. Web based marketing and promotions have gained a lot of importance – strategic and tactical. The role played by this practice has grown immensely in the process of building and reinforcing the core thematic message with consumers – and now occupies a key position in the business & marketing process. ii can help you use display and search advertising to greatly enhance the visibility of your brand. You can use innovative viral marketing campaigns to cut through the clutter in the marketplace and reach more number of customers faster. Use social media campaigns to create a buzz around new product launches and online PR to deliver the right messages about your brand to the right audience. The modes and methods to increase the number of visitors and brand engagements will encompass a plethora of options and possibilities thrown up by the brave new web world.

Evolve Your Web Presence

Your website can be more than an online face of the brand. It can and should become an alternate delivery channel. Today, customers look for products online from the comforts of their home, comparing prices, looking for deals and making their decisions without even seeing the physical product. To cater to this tech-savvy customer, your website needs to be efficient, attractive and easy to use. At the same time, online and offline marketing efforts need to be seamlessly integrated. iridiumInteractive (ii) specializes in designing and delivering web solutions that are customer-centric. Our innate strength in blending the right strategy, technology and design ensures that we deliver a solution that is always way beyond the expectations of our customers. We offer a wide range of services to our customers in web space.

Keep them Trained

We are torchbearers of the paradigm shift in learning process - aiding the cognitive process of learning through effective elearning solutions. A blend of exceptional instructional strategy and rapid access to specific knowledge and information. We offer offline & online instructions which can be delivered anytime and anywhere through a wide range of electronic learning solutions such as web-based courseware, CD -based courseware ,simulations thereby enabling organizations to transcend distance and other learning needs by providing a cohesive virtual learning environment. An effective way to train your employees.

Basic Intranets & Beyond

Today, the internal customer – the employee is as , if not more important than, your external customer. In the Net Age, employees are getting savvy, and it is imperative to equip them with the tools and experience that encourages collaboration, information sharing, participation and thus nurture an open environment where productivity flourishes. Especially in your sector where knowledge sharing and finding information quickly is of the essence, we can help your organisation build Knowledge Management systems and intranets so that all information and knowledge is presented to the employees in a seamless manner. iridiumInteractive’s Enterprise Consulting services help to take your organization to the next level of ensuring employee friendliness.

Going Beyond Basics

We at ii create sites that are universally accessible. Making accessible sites requires careful thought, planning, skill and over and above all the sensitivity to understand the needs of the differently abled. We at ii make sure that all are able to access, navigate or read the contents of your website, regardless of their physical disabilities. This includes a big part of society that uses the same products as the rest. There is no reason why they should not shop or get information on products in the same way as the rest then. Using a combination of consultative and development processes, ii is able to deliver a leading-edge business that stands up to the most rigorous challenges and provides a user experience that is nothing less than perfect.