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iridiumInteractive does it again! Not once, not twice but three times - in a row! We have bagged the Adex Award for Excellence in Advertising in the year 2005. The award for the 'Website Of The Year' was for our work in creating the visually stimulating Dabur Foods site.
On being informed about winning the award, a visibly delighted, Mr Manish Kumar, Practice Head, iridiumInteractive had no hesitation in praising his team's hard work and creative application of mind. He had this to say - "Without their talent and creative instincts creating a quality site would have been really, really difficult. It is teamwork that won us the award again, like the previous occasions. Congratulations Team!
In creating this site within a site the creative team of iridiumInteractive was challenged to keep the site aligned to the existing one while promoting their very popular drinks - Activ, Real Activ - and the widely known Capsico.
In projecting the products on the website, we kept their established brand identities and attributes prominent. Focusing on the target audience, of the health and quality conscious who like the taste natural, the site is filled with colour, attractive images and a high fun quotient. The site also plays a critical role in promoting Dabur Foods as a leading health food and drinks marketing company.
About Dabur Foods
Dabur Foods a 100% subsidiary of US$3 billion Dabur Group began operations as a separate division in the year 1999. It established brands in a market where acceptance of packaged food is low and the industry was in a nascent stage in India. Today, Dabur Foods provides the very best products in the packaged food class.
Dabur Foods is now a leading food marketing company that along with products provides a range of services to its consumers.
Also See
http://www.agencyfaqs.com/news/stories/2005/11/17/13274.html
About iridiumInteractive
iridiumInteractive specializes in offering unique user centric e-commerce solutions varying from Strategy and Design to Technology and Marketing. iridiumInteractive, with its presence on three continents, has been in the forefront of integrating strategy, design and technology to build unique, robust user centric e-business solutions.
With rich experience in providing technology based e-business solutions over the past years, we have retained focus on user centric applications that enables users to break the boundaries and barriers and lead the advantages of technology. Our portfolio contains works from a variety of disciplines for a multitude of clients in a broad array of industries. iridiumInteractive's creative team prides itself on being generalists capable of executing work in all fields that design encompasses. |
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