iridiumInteractive launches Velle Oats website. This site is a first for iridiumInteractive in several ways. It is the first foreign language - in this case, Russian - site that iridiumInteractive has designed, developed and taken live. The site is also the first FMCG focused one that the innovative e-solutions company has created. Velle Oat's products will be driven by the website and all marketing activities will be web based.
Velle Oats is a Russian company manufacturing and marketing fermented oats - a health food. The products are based on ancient and traditional Karelian folk recipes. The site is bright, visually attractive and very simple to navigate around. However, the USP of the site is the 'Remarkable Community' Section.
The Remarkable Community section of the site has several interactive and really fun features. It has a quirky and unusual facts section, several games that are imaginatively related to health and some absolutely stunning images of Karelia - the original home of Velle Oats.
The site is designed to be interactive, personal and interesting. To achieve this, the Iridium creative team had to push the envelope in order to optimise the pages, so that downloads and the games opened speedily without hanging the programmes.
"The site is a critical marketing tool for the client, directly targeting the customer. This is a refreshingly different approach that created many a head-scratching challenge for us.
Iridium's creative and business development teams collaborative efforts on meeting the challenge ensured that client's expectations were met, said Mr. Manish Kumar, Practice Head, iridiumInteractive.
About iridiumInteractive
iridiumInteractive specializes in offering unique user centric e-business solutions varying from Strategy and Design to Technology and Marketing. iridiumInteractive, with its presence on three continents, has been in the forefront of integrating strategy, design and technology to build unique, robust user centric e-business solutions.
With rich experience in providing technology based e-business solutions over the past years, we have retained focus on user centric applications that enables users to break the boundaries and barriers and lead the advantages of technology. Our portfolio contains works from a variety of disciplines for a multitude of clients in a broad array of industries. iridiumInteractive's creative team prides itself on being generalists capable of executing work in all fields that design encompasses.
