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Interactive Marketing

Overview

Empower your Business. Capture New Horizons

Web based marketing and promotional campaigns have gained a lot of importance – going beyond tactical objectives of generating traffic, brands now are using the Internet as a strategic and to the role played by this practice has grown immensely in the process of building and reinforcing the core thematic message. with consumers – and now occupies a key position in the business & marketing process. The modes and methods to increase the number of visitors and brand engagement s with the customer will encompasses a plethora of options and possibilities – limited only by your imagination thrown up by the brave new web world.

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Display Advertising

New Weapons in your Armor

Use creativity to drive traffic to your site. Our creative teams and media experts work together to develop winning campaigns - from banner ads, page takeovers and rich media experiences, to negotiating partnerships, sponsorships and other innovative approaches to digital media.

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Search Marketing

Winning over the Crawlers

Need to optimize press releases, images, videos or other assets and improve your rankings on search engines we can help. From managing pay-per-click, paid inclusion and feed management programs, to integrating natural and paid campaigns – iridiumInteractive does them all.

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Viral Marketing

Pique their Interest

At a next-to-nothing budget share of marketing spend, viral campaigns are a great way to spread your message – and deliver a unique brand experience. iridiumInteractive delivers smart and endearing viral solutions to augment your offline media messaging.

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Social Media Campaign development

Shape perception

iridiumInteractive helps clients execute social programs that are authentic, and embrace the social networks that exist around their brands. We build campaigns with specific objectives of accessing and changing perceptions of misinformed or biased customers.

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Online PR

Be in the news

You would need to target different groups of stakeholders – investors, customers, partners etc. iridiumInteractive helps you run the walk and talk the talk at appropriate forums – and build the needed buzz well. The posting of the messages & virals onto articles sites, forums, industry bodies and newsgroups would be managed scientifically by our experienced crew, adept at managing online PR.

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Mobile Marketing

Going beyond the basics

iridiumInteractive helps clients in three areas that drive success in the mobile arena: mobile advertising (SMS messaging and mobile display advertising), mobile search optimization and mobile site development. We do not just transfer your current site into a mobile environment, but build an experience from ground up that is specially tuned to the medium. We do this through an understanding of mobile users’ unique needs and wants and a conjunction of creative skills and technology expertise.

iridiumInteractive’s Mobile Media experts will work with you to exploit mobile technologies to achieve your marketing goals - from SMS alerts to help you connect to customers to context-specific ads on in mobile search environments.

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Web Analytics

Knowledge is Power

With our experience and expertise in industry-leading tools, we can handle all your analysis needs, be it for campaign and site-side analytics, segmentation modeling, optimization or integrated offline-to-online campaign reporting.

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